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When Houlgrave joined the family business, Hotter Shoes, in the 1980s, it was fighting for its life in an industry that was “collapsing”. But as his contemporaries rushed offshore in search of cheaper production to battle cut-price imports, Houlgrave refused to budge – he wanted to retain control of his costs, products and margins.

Just over half of . adults surveyed expect to finish their holiday shopping today, but others will still be buying gifts on Christmas Eve — and some will miss the deadline altogether. 

In the United States, the world’s largest sneaker market, Adidas, Nike and Under Armour’s footwear sales climbed in 2013 to a total of more than $25 billion, a 47 percent jump since 2009. And after another record sales year for sneakers, analysts see no signs that the market is losing energy. As JPMorgan Chase analysts wrote in a January report, “Not a single top-line lead indicator [points] to a slowing in the athletic cycle today.”


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